Tamil Nadu publicizes tourism in Mysore

MYSORE: The Tamil Nadu Tourism Development Corporation (TTDC) launched a publicity campaign in Mysore on Friday. Officials attached to the corporation briefed about various measures introduced in the sector to travel agents and promoters in the city. The TTDC are aiming to increase the inflow of tourism to the state by 20% through such publicity meet across India. They have organized such meets in New Delhi, Kolkata, Orissa, Bhutan, Hyderabad and Mumbai.

TN tourism secretary V Irai Anbu said, “Publicity campaign has been organized to create awareness among stakeholders in tourism sector about the new package tours introduced by the corporation. They had organized the meet in Bangalore four months ago and there was good response”.

Anbu stated that TTDC has decided to promote lesser-known tourists spots and attract more youths to the state through conventional tourism. More focus is being given to adventure tourism to attract youths. The secretary said boat houses at Mudaliarkuppam and Muttukkadu have become popular among adventure-loving tourists. Besides operating regular boating, they are having wave runners (water scooter), speedboats and banana boats.

Trekking programmes in forest and hilly areas are also been initiated. Anbu felt all southern states should join hands to promote tourism.

In his presentation, tourism director A C Mohandoss said with a view to provide quick and convenient mode of travel to amusement centres and places of culturally/historically importance in the state, the TTDC launched hop-on and hop-off tour packages, viz, one within Chennai and another between Chennai and Mamallapuram.
“Special buses operate every 30 minutes. The fare is fixed at Rs 200 each and the ticket is valid for two days.

The response to the package is overwhelming,” he claimed. Meanwhile, TTDC are promoting rail-cum-road package tours from places such as Kolkata, Mumbai, Delhi, Ahmedabad and Lucknow. Here tourists are provided confirmed rail tickets from theses places to Chennai, from there they will be taken to different locations in special buses. “Tailor-made package tours are also offered to tourists based on their place of interest, besides South India tours, East West Coast, TN tour packages,” he added.

The director claimed that TTDC introduced about 248 tourist-friendly autos in TN of which 144 are plying in Chennai alone. The drivers have been given training on soft skills and English language.

From TOI

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