Karaikal: Shopping festival to promote tourism

Event will start tomorrow and go on till January 31

KARAIKAL: Karaikal would be a shoppers’ stop from December 23, with the launch of the month-long Karaikal shopping festival here.

The festival with the stated objective of promoting tourism, and jointly organised by the Puducherry department of Tourism and the Karaikal Chamber of Commerce, would continue till January 31.

The Union Territory government has allotted funds to the tune of Rs.14 lakh that would cover for advertisements, hoardings and other promotional campaigns.

Besides promoting tourism, the shopping festival aims at providing a platform for the commercial establishments to boost their trade. The participating establishments would be given coupons, the lots for which would be picked up to choose winners at the conclusion of the festival. Unlike the previous years, where lots to pick winners were conducted in Puducherry, this year the district administration proposes to pick up lots from Karaikal.

Karaikal has been allotted over 5,282 prizes. These would include 2 cars, 20 e bikes, 20 domestic tour packages, 40 table top wet grinders, 400 mixers, 400 rice cookers, 400 iron boxes and 4,000 travel bags. The Union Territory with its regions of Karaikal, Mahe and Yanam has been allotted over 26,410 prizes.

Over four lakh coupons would be distributed in Karaikal for the fest.

This year, the festival would coincide with the Karaikal Carnival proposed to be held from January 13 to January 17. This is expected to mutually benefit both the fests.

Collector N. Vasantha Kumar released the logo for the Puducherry shopping festival here on Monday. K. Dakshinamoorthy, Assistant Director, Tourism and Ismail, President, Karaikal Chamber of Commerce were among those present.

From THE HINDU

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