Sachin Tendulkar bats for water conservation

MUMBAI: Master blaster Sachin Tendulkar is all set for another show, this time off the field. The cricketer will star in a civic campaign that emphasises on the need to conserve water.

The municipal corporation’s advertisement-Pani Vachwa Mumbai Jagwa or Pani ki Raksha, Mumbai ki Suraksha-has been shot by Eureka Films and directed by Meghnath Kulkarni. The 30-second ad will hit te screens in the next 10 days.

The civic officials are confident that the star batsman will play an important role in driving home the point.
Said Tendulkar, “We make sure that there not a single drop of water is wasted in our household. In fact, every person in my family uses just one bucket of water for bathing.”

The commercial was shot on Sunday.

“Sachin’s endorsement is likely to drive home the point better. We are sure that his promotion of the cause of water conservation, which is a pressing issue in the city, will have a positive impact and we will be able to save water,” said civic chief Swadheen Kshatriya.

From THE HINDU

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