“Discover Kerala” initiative for UAE nationals

DUBAI: A Malayalee association is organising a unique initiative to lead a delegation from UAE to Kerala for exploring the art, culture and traditions of the south Indian state.

The initiative “Discover Kerala”, which has been taken up by the World Malayalee Council (WMC) in association with Kerala Tourism Ministry, will enable a group of 20 UAE nationals to visit “God’s own country” by the year-end.

“Through the first-of-its-kind initiative, WMC aims to familiarise the chosen delegates, including government officials and prominent community members, with Kerala’s tourism potentials, especially backwater tourism and eco-tourism, and the art forms, culture and traditions of the state,” WMC publicity and media convener Sajan Veloor said.

“We are also trying to let them understand the potentials of Ayurvedic treatment methods,” Veloor said, adding, this will be the first time that a group of Emiratis are visiting Kerala on an official trip.

“Officials of the Department of Tourism and Commerce Marketing have already expressed their interest in such an initiative. On the other hand, we have secured the support from the Kerala Tourism Ministry. Our members from the business community are sponsoring the Emirati delegation, by bearing all expenses for their travel and stay,” he said.

The initiative has been announced as part of the 17th anniversary celebrations of WMC which were held in Dubai on Friday. The association has also decided to sponsor the education of 1,000 students from villages in Kerala for a year and would also support an awareness campaign against pollution of rivers in the state.

From TOI

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