June 30, 2010 Leave a comment
WWF- India’s Green Hiker campaign launched
New Delhi: In its efforts to encourage responsible tourism in the Himalayas, the World Wide Fund for Nature- India launched its Green Hiker Campaign today in collaboration with the Ministry of Tourism, Government of India. The campaign aims at raising awareness about the vulnerability of the Himalayan ecosystem, by encouraging tourists and tour operators to adopt responsible practices towards reducing the impact of tourism on this fragile ecosystem. The campaign stands on the positive, direct message of Nature leaves a mark on you, don’t leave one behind. The campaign corresponds with the tourist season in the Himalayas and links with the Incredible India initiative of the Ministry of Tourism.
The launch saw the participation of various officials from the Ministry of Tourism and Ministry of Environment and Forests, Government of India in addition to many other organizations and individuals. Arjun Vajpai, the youngest Indian to conquer Mount Everest at the age of 16 was also present to lend his support for this campaign. He also shared the overwhelming experience of his recent expedition and the importance of being a responsible hiker.
Mr. Maninder Singh Kohli, veteran Himalayan hiker, presented a short account of his experiences in the Himalayas, the problems and possible solutions. A Green Hiker Animation Film targeting the tourists and service providers in the industry and encouraging them to watch their footprint was released and screened at the launch.
Mr. Sujit Banerjee, Secretary, Ministry of Tourism, while launching the campaign said, “…The Himalayas are the pride of our nation. The Ministry of Tourism is glad to support this campaign, since the conservation of the majestic Himalayan ecosystem is a common goal which we have to achieve together. It is important that we start now ….”
On the occasion, Mr. Ravi Singh, Secretary General & CEO, WWF-India said, “Irresponsible tourism is increasingly rendering the high altitude regions and its fragile wetlands vulnerable. Appropriate mechanisms need to be put in place so that tourism can carry on without negative consequences on this ecosystem. The impact of travel in the Himalayan region needs to be dealt with by the travelers themselves. They should be both responsible practitioners and delivery mechanisms of the conservation message. The Himalayas need our care and protection.”